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Buc-ee's partners with Diadem to release paddle set
One of the first things I remember about moving away to college is all the other freshmen being absolutely baffled that I’d never been to Buc-ee's.
Worse yet, I didn’t even know what Bucc-ee's was.
That needed to change, so it was one of my first stops during orientation week.
Buc-ee's is an American treasure. It's one of the largest gas stations with a Costco-sized convenience store featuring world-class barbecue and utterly delightful merchandise and souvenirs aplenty.
And I'm proud to say that Buc-ee's has officially entered the picklesphere. Their smiling beaver mascot and America's fastest-growing sport are a genuine match made in heaven - just as good as the Home Depot Christmas pickle.
Buc-ee's collaborated with Diadem Sports to release a quality beginner paddle set and other paddles and pickleballs, all beautifully displayed in their different stores. Even the beaver has dinked around with the paddle.
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The beginner paddle set features two carbon fiber paddles with a honeycomb core that’s embossed with the iconic beaver logo. The set also comes with two pickleballs.
They’re also selling individual Diadem paddles and a three-pack of pickleballs for purchase at Buc-ee's. And because the partnership involves a trusted paddle company, it's safe to assume these paddles are pretty good.
With how much space Buc-ee's locations take up, often occupying interstate exits with plenty of land, I think the next step is building Buc-ee's pickleball courts. Why not build a few next to their massive parking lots? Customers can snack on their beaver nuggets and jerky, then dink around before getting back on the road.
I think the Texas Ranchers would endorse this as well. After all, the team shared when they took Tina Pisnik to Buc-ee's for the first time as she was on a quest for a vegan snack.
I’d love to see Pisnik, Christian Alshon, and Etta Wright go play a few points with the beaver before heading to their next MLP tourney.
I didn’t know I needed a Buc-ee's pickleball paddle, but now I can’t get them off my mind.
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