Stills of Anna Leigh Waters and Anna Bright holding the Cetaphil bottle of cleanser from the ad.
Anna Leigh Waters and Anna Bright during the Cetaphil ad. Instagram

Cetaphil launches advertisement with top female pros

DALLAS, TX – There’s nothing like a good advertisement from a non-pickleball entity to convince me I need to start using their product.

After the E*TRADE “Picklebabies” ad from the Super Bowl, I’m convinced I need to start using E*TRADE... even though I have no idea what it is. 

The latest release in the pickleball ad space is from Cetaphil, a skincare brand that sells a variety of cleansers, moisturizers, lotions, and sunscreen for sensitive skin. 

For this ad posted on Instagram, the cleanser and moisturizer are featured and endorsed by some of the top female pros like Anna Leigh WatersCatherine ParenteauAnna Bright, and Hurricane Tyra Black.

The ad features the women playing pickleball and discussing the confidence, self-esteem, passion, and fire that the sport has given them. With action shots and still photographs of the pros using the cleanser and lotion on the court, it’s an excellent ad.

“When we’re out here playing pickleball day in and day out, it’s important to take care of our skin,” said Parenteau. 

After all, pickleball is generally played outdoors in the sun, so skin protection is a top priority. 

At the end, there’s a clip of the four women walking next to each other that gives me chills. These ladies are at the top of their game... and I’ll buy whatever they’re selling. 

Welcome to the picklesphere, Cetaphil.