Andrei Agassi competing in a charity tennis match in 2010.
There's no denying Andre Agassi's love for pickleball. Shutterstock

Andre Agassi partners with JOOLA to launch pickleball equipment, accessories

DALLAS, TX - JOOLA announced a "landmark partnership" with tennis legend Andre Agassi on Monday, which will feature the launch of a line of pickleball equipment and accessories.

The announcement comes on the 30th anniversary of Agassi's first US Open victory.

“Pickleball is not just a sport; it’s a community, and it’s growing at an incredible pace,” said Agassi. “Partnering with JOOLA allows me to bring my experience and dedication to pickleball. Together, we’re going to create something special that reflects our commitment to quality, innovation, and performance.”


According to the official press release, the Agassi Collection will eventually expand to include Andre's wife, mixed doubles partner, and fellow tennis legend Steffi Graf.

Graff will work with JOOLA to develop her own line of equipment and accessories.

“Andre Agassi’s influence on the world of sports is undeniable, and we are honored to partner with him as we take pickleball to new heights,” said Richard Lee, CEO & Owner of JOOLA. “This is more than just a partnership; it’s a shared vision for the future of the sport.”

Agassi is a former World No. 1 tennis player, an eight-time Grand Slam champion, and an Olympic gold medalist.