
Global pickleball market size could reach 4.4 billion USD in 2033, according to report
According to a market.us report from October 2024, the global pickleball market size is expected to increase from 1.5 billion USD in 2023 to 4.4 billion USD in 2033, growing at a compound annual growth rate of 11.3% during that span.
Tech blogger Tajammul Pangarkar highlighted several key takeaways in the report:
- Footwear led the product type segment in 2023, capturing 39.3% of the market, showing the importance of performance-oriented shoes in pickleball.
- Offline channels dominated the sales channel segment in 2023, with a 51.8% share, reflecting a preference for in-store purchases and fittings among consumers.
- North America held a significant market share of 72.2% in 2023, supported by high participation rates and the sport’s popularity in the region.
Pangarkar also mentioned several key pickleball statistics:
- An estimated 48.3 million pickleball players are in the U.S. as of 2023, according to the Association of Pickleball Professionals (APP).
- Pickleball participation has grown by an average of 223.5% over the last three years, according to the Sports & Fitness Industry Association (SFIA).
- The 18-34 age group is the largest demographic, making up 28.8% of all pickleball
players.
- 14% of Americans have played pickleball at least once.
- Males make up 60.5% of pickleball players, while females represent 39.5%.
Pangarkar shared some emerging pickleball trends as well:
- Rising Popularity Among All Ages: Pickleball is gaining traction as a sport for all ages, appealing not only to seniors but also to younger generations looking for accessible, social, and fun physical activity. This cross-generational appeal is expanding participation rates globally.
- Expansion of Indoor and Outdoor Facilities: Communities and developers are building more indoor and outdoor pickleball courts, responding to the sport’s growing demand. This infrastructure growth is increasing accessibility and helping pickleball become a year-round sport in various climates.
- Professionalization and Competitive Leagues: The rise of professional pickleball leagues and tournaments is enhancing the sport’s visibility, attracting sponsors and media coverage. This professionalization creates new revenue opportunities and inspires more people to take the sport seriously.
- Integration of Technology in Training and Gameplay: Tech advancements, such as tracking systems and performance analytics, are being integrated into pickleball equipment and facilities. These tools enhance players’ skills and improve the overall experience, appealing especially to competitive players.
- Health and Wellness Focus Boosting Popularity: Pickleball’s low-impact nature makes it an attractive option for fitness enthusiasts seeking health benefits without the risk of injury. As people prioritize wellness, the sport’s reputation as a safe, engaging exercise option is driving more interest.
Pangarkar included a few notable opportunities in the pickleball industry too:
- Expansion of Indoor Facilities: Building indoor pickleball courts is a big opportunity, especially in regions with harsh weather. These venues provide year-round play, and amenities like lounges and pro shops add to revenue streams by enhancing the player experience.
- Franchising and Pickleball Clubs: The rise of franchise models, like Chicken N Pickle and Life Time, offers growth potential for investors. These clubs blend sports with social activities, creating profitable business models that appeal to players seeking both recreation and entertainment.
- Global Market Growth: Countries in Europe and Asia are catching on to pickleball, opening the door for international events and collaborations. Expanding the sport globally allows businesses to tap into new markets and diversify revenue sources through tournaments and merchandise.
- Technology Integration in Training: The use of digital tools like augmented reality (AR) for training and virtual reality (VR) games enhances player skills and engages tech-savvy audiences. Companies offering these innovations can capture a niche in sports tech and training solutions.
- Health and Wellness Programs: Pickleball is increasingly recognized for its health benefits, making it perfect for fitness programs targeting various age groups. Gyms and wellness centers integrating pickleball can attract members by promoting it as an effective, low-impact exercise option for all ages.
Pangarkar concludes with a general summary:
The pickleball market is experiencing rapid growth, driven by increasing participation rates, diverse age group appeal, and rising health awareness. The sport’s accessibility and low cost make it popular among both younger and older demographics, promoting community engagement and active lifestyles. Commercial opportunities are expanding, with new product innovations and facility developments meeting the growing demand. As brands invest in events, gear, and media, pickleball’s visibility and market value are set to rise further. Overall, the market outlook is positive, with strong growth potential and opportunities for stakeholders across sectors.