
Dylan Frazier wears Volair X Keith Haring in Atlanta
Top ten pickleball player in the world Dylan Frazier is currently rocking new Volair pickleball gear from their collection inspired by Keith Haring at the Veolia Atlanta Pickleball Championships. And this gear is certain to bring a smile to your face.
Keith Haring was a contemporary artist with pop art and graffiti influence with designs that are playful, memorable, and make a bold statement. Making them the perfect designs for an unforgettable look on the pickleball court.
“It’s been such a fun collaboration,” said Ryan Cohen, founder of Volair pickleball. “Keith Haring has such iconic art. The whole goal for me is that I love pickleball, I love business, and I love art. So being able to blend all of my favorite things together is great.”
As a painter and art lover, Cohen was enthusiastic about working with Haring’s distinctive artwork and putting it on display at the pro level.
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“Adding art to pickleball at the highest level is a lot of fun because it hasn’t really been done yet. I feel like this is me being an artist in a way. But I have a team of the best designers who made it all come together. They had a great time going through the art files and selecting which art specifically Dylan will wear each day of the tournament,” Cohen said.
Right now, Frazier is wearing normal cotton blend t-shirts featuring Haring’s artwork, but the team at Volair is currently in the process of making these designs in a high-performance fabric for the top pro. Additionally, they have high level paddles with Haring’s art.
“A lot of the top paddles are more basic. So, the paddle that Dylan is playing with for this tournament is very creative in color and we have a lot of fun designs. We’re excited to put really cool paddles in his hands and have him wear fun designs on his shirts,” shared Cohen.
When asked about his new pro pickleball attire, Frazier had this to say:
“I’ve gotten a lot of compliments from people when I’m just walking around the venue. The designs are so fun and creative. I think Keith Haring’s art is well suited for pickleball because it’s fun and light.”
The Volair X Keith Haring gear is certainly adding some extra visual personality to Frazier’s pro gear.
“Dylan is a pleasure to work with. He’s a top player and he’s just a lot of fun. He’s been pretty quiet overall and recently in the last few months he’s been showing a lot more emotion on the court so it’s fun for us to have him be our spokesperson at the pro level,” Cohen said.
Cohen also teased some exciting upcoming releases with other artists.
“We have SpongeBob paddles and clothing coming out, and Disney paddles too. And Dylan will be using all of it,” he said.
This is only the beginning for Frazier leveling up his pro fashion game in a very unique way.
Click here to shop the Volair X Keith Haring collection and make a bold statement when you hit the court.
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