Pickleball courts could be coming to a movie theatre near you.

On Thursday, the National Association of Theatre Owners (NATO) announced that the eight largest theatre chains in the United States and Canada - AMC Entertainment, Regal Cinemas, Cinemark USA, Cineplex, Marcus Theatres, B&B Theatres, Harkins Theatres, and Santikos Entertainment - will invest more than $2.2 billion to modernize and upgrade theatres of all sizes over the next three years.

NATO says the funds will be used for a variety of projects, including adding the latest laser projection technology and immersive sound systems, installing more comfortable seating, enhancing food and beverage offerings, creating family entertainment options, and investing in state-of-the-art air conditioning, lighting, signage and carpeting.

Potential family entertainment options include pickleball courts, bowling alleys, arcades, ziplines and ropes courses.

“There is no question that movie fans of all ages love heading to the local theatre to see great movies on the big screen. But the competition for consumers’ hard-earned dollars is fiercer than ever,” said NATO President & CEO Michael O’Leary. “Going to the theatre is an unparalleled entertainment experience, and exhibitors are dedicated to making every visit to their theatres memorable. This investment reflects that commitment in a tangible way that every moviegoer will see and enjoy.” 

The B&B Theatres location in Red Oak, TX has already been refurbished into an entertainment center that features 12 theaters, a performance space, bowling lanes, an outdoor bar and two pickleball courts.