The PPA Tour and Major League Pickleball announced on Thursday a multi-year agreement with Polymarket that will make the world’s largest prediction market the exclusive prediction market provider for the United Pickleball Association. 

This agreement provides Polymarket exclusive access to official proprietary PPA Tour and MLP data and rights to use tour and league marks, logos, and official designations on their platforms and products. There will be additional opportunities across PPA Tour and MLP events to integrate Polymarket through media rights and streaming, leveraging the companies’ IP, and co-branding consumer activations. 

“It is extremely exciting to partner with the fastest growing brand in the predictions market space ahead of their U.S. launch,” said MLP Commissioner Samin Odhwani. “Prediction markets have been a great fit for our sport as we saw significantly increased volume placed on these platforms, compared to previous sportsbook partners.”

“Pickleball’s rapid growth is driven by its unique ability to blend community and competition for millions of players,” said Shayne Coplan, Founder and CEO of Polymarket. “As sports fans ourselves, our focus is always on creating experiences that put fans first. Prediction markets add a new layer of engagement for those who want to be even more involved in the action.”

Both the PPA Tour and MLP have shown tremendous respective growth in 2025.

The PPA Tour has produced a 125% jump in social media impressions, a 98% increase in Pickleballtv minutes viewed, and an 83% bump in YouTube views compared to the first 14 events of 2024.

MLP generated a host of record-breaking metrics during its 2025 season, with sponsor revenue more than doubling 2024’s total, 84% growth in ticket revenue, and a 37% bump in total attendance. The league also set new all-time league highs for multiple team valuations in 2025, including the LA Mad Drops ($13 million - majority stake sale record) and Palm Beach Royals ($16 million - expansion franchise record). 

Founded by Coplan in 2020, Polymarket gained momentum from users globally interested in expressing their opinions on current events, politics, business moves, culture, and sports. The platform gained prominence for the accuracy of its markets and is now the Official Prediction Market Partner of X and Stocktwits, among others. Most recently, Intercontinental Exchange (NYSE: ICE), the parent company of the New York Stock Exchange, announced a strategic investment of up to $2 billion in Polymarket, establishing ICE as the global distributor of Polymarket’s event-driven data to institutional investors worldwide.