There’s plenty of debate over what the most important shot in pickleball is. Dinks, drops and third shots all play a key role. But for beginner to intermediate players, one shot stands above the rest: the return of serve.

While the serve and third shot are both crucial, they occur when your team is serving, meaning a mistake only costs you the chance to score. The return of serve, however, happens when you're receiving, and if it's mishit, you can hand your opponents a free point.

Why the return of serve matters

The return of serve sets the tone for the entire rally. It’s your team’s opportunity to neutralize the serving team’s advantage and take control. Since the serving team must let the return bounce before playing it, a well-placed return gives your team time to move forward — ideally, both players reaching the non-volley zone line (NVZ), also known as “the kitchen.”

From this forward position, the receiving team gains a significant advantage, often dictating the pace and outcome of the rally. Conversely, a poor return (short, long, or into the net) can give the serving team momentum and potentially easy points.

Tips for returning serve effectively

• Get the ball in: First and foremost, avoid unforced errors. A return that stays in play, even if not perfect, is always better than hitting into the net or out.

• Hit it deep: Aim to push your return toward the back third of the court. This keeps the serving team back and gives you time to move up.

• Take your time, then move fast: A slower, higher return can actually be more effective than a fast one. It gives you more time to approach the NVZ line and prepare for the next shot.

• Aim for the middle: Beginners should prioritize safety and consistency. Hitting to the middle minimizes errors and gives your team more margin for error.

Movement is key

After hitting the return, immediately move toward the NVZ line. If both players on the receiving team are at the net while the serving team is still back, it puts tremendous pressure on your opponents to play precise third shots.

Remember that the longer a team stays off the NVZ line, the lower their chances of winning the rally. A strong return helps your team get there fast and maintain that advantage.

What happens if you don’t prioritize the return?

Ignoring the importance of the return opens the door for the serving team to take control. A short return invites them to advance quickly. A return hit too hard may give you no time to move forward, leaving you in a defensive position. And errors like returns that go out or into the net simply hand away free points.

The return sets the stage

Not only does a strong return of serve improve your position on the court, but it also boosts team confidence and can disrupt your opponent’s rhythm. A well-executed return can shift the rally’s momentum before it even fully begins.

In summary, for players developing their game, the return of serve is arguably the most important shot. Make it consistent, make it deep, and use it to get to the line. Everything else in the rally builds from there.