Carvana PPA Masters broadcast on CBS sets all-time pickleball viewership record
Pro pickleball’s rapid rise as a national TV property is truly remarkable.
Live coverage of the Carvana PPA Masters powered by Invited this past Sunday on CBS was the most-watched pickleball event of any kind on any network in history, averaging 791,000 viewers with a peak of 1,047,000 viewers.
The event was also the top-performing live sports broadcast in its time slot, achieving a
higher viewership than all of the following which aired simultaneously:
- Big 12 Women’s Basketball (#19 Iowa State vs.Oklahoma State) on FOX (677k)
- NBA (Orlando Magic vs. Memphis Grizzlies) on Amazon Prime (528k)
- Premier League on USA Network (451k)
- Liga MX on Univision (342k)
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This coverage of men’s and women’s doubles gold medal matches also outdrew other major weekend sports broadcasts including:
- Big 10 Men’s Basketball (#3 Michigan vs. Oregon) on NBC (719k)
- Big 12 Men’s Basketball (#12 Texas Tech vs. #13 BYU) on ESPN (544k)
- Supercross on NBC (395k)
The success represents landmark following CBS’s exclusive live window of the 2025 MLP Finals last August (499,000 average viewers, MLP’s most-watched event ever) and the 2024 PPA Tour Carvana Mesa Cup on FOX (501,000 average viewers).
