
10 times pickleball went viral with the internet’s trendiest brands
From the most expensive pickleball set ever made to the viral Owala collab, some of the sport’s top products have taken over the internet, and it’s no surprise why.
1. Pickleball Owala
These days, a reusable water bottle is basically a personality trait. So it was no surprise when Owala dropped a limited-edition pickleball-themed bottle. The internet immediately ran with it. Even with nods to other country club staples like tennis and golf, pickleball held its own right in the mix. Honestly, too cute.
2. “Smells like the tears of my opponents” pickleball candle
These snappy little candles with funny, niche sayings have basically taken over every boutique I’ve walked into over the past few years. And of course, there’s no shortage of pickleball versions (I’ve even been gifted one myself). Etsy alone has dozens, from “I’m in my pickleball era” to “Smells like a slightly above average pickleball player.” They make the perfect lighthearted gift.
3. Pickleball necklace by Kendra Scott
What’s even more interesting is how long this Kendra Scott necklace has stayed on the market. What started as a limited-edition drop is still available on the brand’s website, which says a lot about the demand behind it. A few pro pickleball women have even worn it on court and made it look effortlessly cute. The fact that it’s still being sold just proves how much people are loving the pickleball necklace.
4. Pickleball Jellycat
Honestly, this one’s a personal favorite of mine because it’s just so ridiculously cute. The little smiley face on the pickleball, paired with those tiny arms stretched out like it’s about to give you a hug, is just irresistible. Jellycat plushies have become an internet obsession for exactly this reason: you can get a soft, fuzzy version of just about anything, from animals to food to flowers. So of course, a pickleball version was bound to be a hit.
5. Geometry pickleball towel
Geometry towels are a staple at my mom’s house, so she was especially excited to gift me her favorite tea towels in a pickleball pattern for Christmas last year. And just like the Kendra Scott necklace, they’re still being restocked, which clearly says something about the demand for that familiar pickleball design.
I also get her enthusiasm now. The towels really are excellent.
6. Buc-ee’s pickleball set with Diadem
People love Buc-ee’s. The supersized gas station and convenience store, famous for its beaver mascot, feels like the friendliest pit stop on any cross-country road trip. So when Buc-ee’s dropped a pickleball paddle set featuring its iconic logo, the internet immediately loved it.
7. Louis Vuitton luxury pickleball set
This is easily the most expensive pickleball paddle set I’ve ever seen. The bright yellow, oversized trunk holding four LV-branded paddles feels more like a piece of art than something meant for actual play. At a staggering $100,000, it’s arguably the most expensive pickleball set in the world.
8. American Girl doll pickleball player
This one was especially fun for me as someone who grew up loving American Girl doll books. The 2026 Girl of the Year being a pickleball player was honestly one of the cutest things I’ve seen. The annual doll always reflects what’s trending with young people, so the fact that pickleball made the cut is a pretty clear sign the sport isn’t going anywhere anytime soon.
9. Liquid I.V. and Grillo’s pickles hydration drink
This one isn’t strictly pickleball, but there’s definitely some crossover. Electrolyte drinks have become one of the trendiest ways to stay hydrated on the court.
What started as an April Fool’s joke turned into a real collaboration after social media practically begged Liquid I.V. to make a pickle-flavored electrolyte mix. The backstory is hilarious, but it actually makes sense. Pickle juice naturally contains key electrolytes, so the pairing is surprisingly perfect.
10. Trendy pickleball glass wear
These Anthropologie-inspired glasses have been trending for a while now, with just about every design you can think of: from Halloween icons like ghosts and witch hats to strawberries and bumblebees. So it was only a matter of time before pickleball made its way into the mix.
Featuring green paddles and white pickleballs, these versions are just as cute, and way more affordable than the originals. Whether you’re filling them with water or a post-match margarita, these playful pickleball designs somehow make every sip feel like a win.
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