JOOLA is opening its signature retail store at Pike & Rose in North Bethesda, MD on Friday.

To celebrate, Ben Johns will be in attendance on Saturday from 11 a.m. to 12:30 p.m. EST for an autograph signing and meet-and-greet. Throughout the opening weekend, shoppers will receive a complimentary gift with eligible in-store purchases, while supplies last. 

“Montgomery County has always been part of the JOOLA story, and opening our signature store here is a reflection of our deep roots and our future ambitions,” said Richard Lee, CEO and Owner of JOOLA, in a Nov. 19 press release. “This space is a celebration of how far pickleball has come, and a commitment to supporting the players and communities driving its growth worldwide.” 

The flagship opening follows JOOLA’s relocation of its U.S. headquarters from Gaithersburg to Pike & Rose in March, bringing all facets of its innovation, design, and community engagement under one roof.

The new retail space offers players of all levels a hands-on opportunity to experience JOOLA paddles, apparel, and accessories in person, supported by a knowledgeable team of JOOLA experts. 

“As a kid growing up in Montgomery County, I began with table tennis and eventually found my passion for pickleball. Back then, having a JOOLA store locally would have made a huge difference; being able to explore equipment, learn from experts, and immerse myself in both sports would have been incredible,” said Johns. “Now, with JOOLA opening this first location, it’s exciting to know the next generation will have that exact opportunity right here at home.” 

JOOLA has played a key role in shaping the local pickleball movement in Montgomery County, including helping the county become the first school district in the U.S. to introduce pickleball as a varsity sport in the fall of 2024. 

The JOOLA store featrues an immersive pickleball hub, including exclusive in-store-only product drops and limited-edition collections, pro-player appearances and autograph events, a paddle demo program allowing players to “try before they buy” and interactive community events connecting pickleball fans of all levels.