Here's what you missed in pickleball pop culture in January 2026. From massive pro pickleball news, player partnerships, paddle switches, PPA Tour highlights, fashion moments, celebrity sightings, and viral internet trends, this recap has it all. We break down Anna Leigh Waters’ historic month (Nike deal, 40th triple crown, Times Square billboard), Gabe Tardio’s rise to World No. 1, the all-white Carvana PPA Masters, record-breaking CBS viewership, and headline moments featuring Ben Johns, Catherine Parenteau, Christian Alshon, the Johnson brothers, and more. Plus: Zac Efron playing pickleball, Jimmy Fallon debating pickleball vs padel, athlete lifestyle moments, best-dressed looks, and behind-the-scenes culture from the fastest-growing sport in the world.