
Carvana Mesa Cup presented by Proton breaks pro pickleball attendance revenue records
The 2025 Carvana Mesa Cup presented by Proton was a major success.
According to a PPA Tour press release issued on Tuesday, the tournament featured record-breaking attendance revenue and more attendees than an average ‘23-’24 regular season NBA and NHL game last season.
The six-day event drew 18,965 attendees at the Arizona Athletic Grounds, which represents the largest pickleball event in the venue’s history.
Ticketing revenue also surpassed $300,000, making it the most successful event in Carvana PPA Tour history outside of the World Championships in Dallas. All tickets were completely sold out from Thursday through Sunday.
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“The 2025 Carvana Mesa Cup will go down in history as one of the greatest pickleball events ever,” said Connor Pardoe, founder and CEO of the Carvana PPA Tour. “Our first-ever PPA Tour event was here in Mesa five years ago, so it was a real pinch-me moment to see how far we’ve come. Every day, the grounds and stands were packed with passionate pickleball fans, and the energy was palpable from first ball to last.”
Fans were treated to spectacular pickleball featuring the top players on the planet.
“Across our deep rooted history in pickleball, we’ve never seen anything like last week’s PPA Tour Carvana Mesa Cup,” said Ben Worley, Director of Pickleball at the Arizona Athletic Grounds. “The PPA Tour brings the fans and players out in droves, and last week was no exception. The Carvana Mesa Cup was the biggest pickleball event we’ve ever hosted, and we’re excited to welcome the PPA Tour back in 2026!”
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