Carvana announced on Friday that it will become the title sponsor of The PPA Masters tournament, one of the PPA Tour’s largest Slam events.

The tournament will be renamed The Carvana Masters, further strengthening the company’s long-standing commitment to pickleball fans, players, and the sport’s continued growth.

As title sponsor, Carvana will help elevate both the fan and player experience at one of pickleball’s premier tournaments. This year’s event will feature an expanded on-site Carvana presence, including the popular Dink It Challenge, and prize opportunities for fans.

The Carvana Masters will bring together top pros, rising talent, and passionate fans for a week of world-class competition, community, and celebration.

Featuring the iconic tradition of players wearing all-white, set against the backdrop of pristine green courts, the tournament will kick off 2026 in style.

The event is scheduled for Jan. 12-18 at Mission Hills Country Club in Rancho Mirage, CA.