Major League Pickleball (MLP) and DoorDash announced on Thursday a multi-year official league title sponsorship that rebrands the coed team league as MLP presented by DoorDash.

MLP team owners Dude Perfect were joined by Anna Bright of the St. Louis Shock and Tyson McGuffin of the Phoenix Flames to announce the new partnership in a viral social media video.

“We are delighted to welcome DoorDash as Major League Pickleball’s official naming rights partner,” said UPA Chief Revenue Officer George Killebrew. “DoorDash has established themselves as a preeminent brand in the sports marketing industry and we look forward to working with them to convert the tens of millions pickleball players and MLP fans into avid DoorDash customers. Pickleball and DoorDash will become synonymous through this collaborative partnership.”

“We’re beyond excited to be part of the incredible momentum around pickleball as the official title sponsor of MLP,” said Renaldo Chapman, Vice President, Brand & Creative at DoorDash. “MLP presented by DoorDash is all about bringing fans even closer to the game, and throughout our partnership, we’ll deliver exclusive experiences, unique perks, and unforgettable moments that celebrate the sport’s rapid rise and strong sense of community.”

In addition to becoming the league’s official title partner - which features the rebranding of the league and the DoorDash logo appearing on all official MLP team uniforms and behind both baselines at all league events - DoorDash and MLP will collaborate on a collection of unique activations to launch this groundbreaking new partnership.

DashPass Exclusive Offers - Free Pickles, Exclusive VIP Seat Upgrades & Gift Cards
In celebration of the new partnership, DashPass members can redeem an exclusive offer - a free jar of pickles by using the promo code PICKLE - on a DoorDash grocery order of at least $12, placed through April 15.

Additionally, DashPass members attending MLP events will be eligible to receive exclusive VIP seat upgrades and gift cards for on-site ordering.

“DoorDash Drop-Off Zone” At All MLP Events
All MLP events will feature a branded “DoorDash Drop-Off Zone” where attending fans can pick up food ordered through DoorDash for an easy on-site food delivery experience.

Event Naming Rights for 2025 MLP Finals NYC
DoorDash will be the official title sponsor of the 2025 MLP Finals NYC, where MLP will crown their 2025 Premier and Challenger Level Champions in stunning Central Park. MLP hosted its first-ever NYC event in 2024, setting an all-time single-event league record in ticket revenue and welcoming nearly 5,500 fans throughout the four days of competition.

The league’s 2025 season schedule will start with the full slate of 16 Premier Level teams in action in Orlando, FL from April 24-27.