
Texas Ranchers announce BAiO as performance intelligence partner in record-breaking deal
The Texas Ranchers are bringing in BAiO as the organization’s performance intelligence partner, the team announced in a statement Wednesday morning.
The multi-year agreement carries a mid-six-figure value, making it the highest team-level-single-year deal in Major League Pickleball history.
The team will be using BAiO+, the organization’s own data platform that will give players daily recovery scores, individualized training load recommendations, off-the-court guidance to maintain peak performance, and real-time alerts when biometric data signals elevated injury risk.
"Coaches, physicians, performance scientists and trainers are brilliant at what they do—but they've been forced to operate on fragmented data and gut instinct. BAiO doesn't replace those experts. It empowers them—every signal, every lab result, every input—into one living intelligent command center that gives the people closest to the athlete the confidence to act decisively," explained Dr. Chirag Patel, Founder & President of BAiO.
Ranchers leadership is bullish on how this partnership will elevate the experience of all the team’s athletes.
"We’re gonna look back after this upcoming season and wonder how we ever confidently stepped on the court without BAiO," said Ranchers GM and Head Coach Caleb Garrard. "The difference this is going to make in our performance and how we approach each match is exciting, to say the least."
But the benefits of the program aren’t reserved for the team’s professional athletes; members of the Texas Ranchers Academy Program (TRAP) will also have access to BAiO’s insights.
"What excites me most about BAiO is how it will change the way our athletes understand themselves, not just as players, but as people. We’re taking the kind of insights typically reserved for professional players and putting them directly into the hands of our Ranchers Academy community. It will give our players a deeper awareness of their bodies, helping them train smarter, recover better, and grow into the athletes they’re capable of becoming," said Virginia Reyna, Texas Ranchers Head of Community.
The Ranchers will kick off their 2026 campaign alongside ten other teams at MLP Dallas, scheduled for May 22-25.
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