The Paddletek and PIKKL logos, with Jorja Johnson, JW Johnson, Julie Johnson, and Hurricane Tyra Black.
Jorja Johnson, Julie Johnson, JW Johnson, and Hurricane Tyra Black are the newest members of Team Paddletek. Paddletek

Paddletek announces acquisition of PIKKL; signs Johnson family and Hurricane Tyra Black 

Paddletek Group made two landmark announcements Tuesday morning: the company’s acquisition of PIKKL and the signing of stars Jorja Johnson, JW Johnson, Julie Johnson, and Hurricane Tyra Black. 

 

With its acquisition of PIKKL, Paddletek Group is adding yet another element to its growing market footprint that includes Paddletek, ProXr, and Yobow. 

“What Dan [Martinson] and I started years ago has grown into something far bigger than we imagined,” said Mike Strommen, co-founder of PIKKL. “Joining Paddletek gives us the opportunity to bring our expertise and passion to a group that shares our commitment to growing the sport, pushing performance forward and supporting our athletes.” 

As part of the acquisition, Jorja Johnson, JW Johnson, Julie Johnson, and Hurricane Tyra Black will also join Team Paddletek as they continue to use PIKKL paddles.  

Black has been with PIKKL for multiple years now, but it’s a notable move for the Johnsons, who have spent the last several months testing different paddles after parting ways with Franklin Pickleball in January. 

“We were looking for teammates who share our passion for the sport. The Johnsons were on a monthslong journey looking for the paddle and the brand that would help them win,” explained Ron Saslow, founder and managing partner of Thirty-5 Capital, which manages the Paddletek Group. “The two paths came together, and we didn’t hesitate at the opportunity to put together one of the most talented groups in pickleball.” 

“This was never about logos or contracts,” added JW Johnson. “I’ve tested every paddle, and this opportunity gives us access to incredible technology while becoming part of a brand focused on winning.” 

 

Read the full release here.